In Manitoba and the prairie western provinces of Canada, as well as parts of the Midwest in the US, such round jelly- or custard-filled doughnuts are commonly called "bismarks," while a filled bar doughnut is called a "long john", and usually contains pastry creme, custard or whipped cream but can contain a jelly filling. Yummy! Think I'll run down to the bakery this morning. We still have a wonderful small town bakery. Most of them have been replaced by the big box store type in Rochester..... Too bad.
The New Yorker covers: July 2, 1932
50 minutes ago